Our Thesis

What's Broken Today

Commodity markets and cap-and-trade laws were built for companies that aren't equipped to follow them. Regulation and access to commodities shouldn't require a trading desk to navigate. Finance is complicated, and exchanges are designed for institutions. This leaves out the businesses who actually produce, move, and consume goods. On top of this, markets are naturally fragmented. If you’re not based in the right region, access is slower and more expensive.

And as markets digitize and accelerate, these gaps get increasingly out of sync with how real businesses operate.

Introducing a Change

Simplifying the experience is necessary. If a company can’t understand how to access the market in minutes, they probably won’t at all, and will leave money on the table that only profit middlemen.

Access must be unbiased. Everyone should be able to follow the same rules, with no extra complications or hidden doors because of the nature of their business. Connecting participants and geographies is critical. Markets shouldn’t penalize you for where you operate or how you connect.

And the digital gap has to be filled by services that speak both languages -- industrial and digital. The goal of tech is that it has to work for the real world.

A Place to Connect

Initiativ runs on digital rails for speed, cost-cutting and ease of access. We are creating a network, not a silo, where participants can connect to the same market and the same prices, no matter their size or their location. This opens the door to industrial companies, smaller actors, and new entrants who’ve never had direct access before.

Simplicity at its Core

Initiativ is designed to be used without manuals. The interface is clear. The language is plain. The steps are simple.

We don’t assume prior financial knowledge. We don’t expect users to know market structure, or navigate legal complexity.

We explain what’s happening, why it matters, and what it costs upfront. Simplicity isn’t a feature, it’s how the system is built and how it works.

Why Emission Rights first?

Today, many countries in the world have a set carbon policy that force companies to buy Emission Rights. This policy is particularly enforced in Europe, the US, and Asia. It is set to grow tenfold in the next decade. Buying Emission Rights is an obligation for most companies, but they are hard to access and will become more and more scarce as the policy tightens.

By starting with EUA carbon markets, we give industrial companies a direct path to buy, sell, and comply -- without the friction that usually comes with it.

Bridging the gap with digital infrastructure

When companies will want to buy real goods with digital currency that lives on digital rails -- euros, dollars, or otherwise -- they’ll need a place to do it.

Initiativ is that place. Our infrastructure accepts standard currency today and is ready for all currencies tomorrow. The experience will be similar but will open the doors to even more participants in markets where all currencies aren't becoming the exception, but the norm.